Decoding the top 5 cybersecurity risks of generative AI

  Conversational AI Introduction Conversational AI  is no longer just a support tool — it’s becoming a strategic growth engine for modern businesses. As we move into 2026, companies are shifting from basic automation to intelligent, context-aware AI systems that drive revenue, reduce operational costs, and enhance customer experiences at scale. From customer service to sales acceleration, conversational AI is transforming how brands interact with customers across digital channels. Let’s explore the  five most strategic use cases  that will define business success in 2026. 1.  AI-Powered Customer Support  That Scales Instantly Customer expectations are higher than ever. They demand fast, accurate, and personalized responses — 24/7. In 2026, conversational AI will: Resolve complex queries without human intervention Understand intent, context, and sentiment Escalate intelligently when human support is required Reduce average response and resolution times Inste...

  Conversational AI Assistants vs Chatbots Introduction If you’ve ever chatted with a brand online, chances are you’ve interacted with a  chatbot  — or maybe something far more advanced. While chatbots and conversational AI assistants are often used interchangeably, they are  not the same thing . One follows scripts. The other understands, learns, and responds like a real conversation. As businesses move toward smarter, faster, and more personalized customer interactions, understanding this difference is no longer optional — it’s essential. Let’s break it down in a simple, no-jargon way. What Is a  Chatbot ? A chatbot is a rule-based or keyword-driven system designed to answer specific, predefined questions. How chatbots work: Follow fixed decision trees Respond to exact commands or keywords Limited understanding of context Struggle with complex or unexpected queries Example: You type  “Track my order”  → The chatbot gives you a tracking link. You type...

  Customer Service Introduction Customer service  is no longer just about answering queries or resolving complaints. In today’s digital-first world, it plays a critical role in shaping how customers perceive a brand. With increasing competition and rising customer expectations, businesses must deliver fast, personalised, and consistent support across every touchpoint. At the same time, challenges such as high query volumes, limited resources, and the demand for 24/7 availability are pushing organisations to rethink their service strategies. This is where technology — especially artificial intelligence (AI) — is redefining how customer service operates. Key Elements of Effective Customer Service 1. Speed and Responsiveness Modern customers expect instant responses. Whether through live chat, email, or social media, quick resolution times directly impact customer satisfaction and loyalty. 2. Personalisation Customers want to feel understood, not treated like ticket numbers. Usin...