Decoding the top 5 cybersecurity risks of generative AI

  Conversational AI Assistants vs Chatbots Introduction If you’ve ever chatted with a brand online, chances are you’ve interacted with a  chatbot  — or maybe something far more advanced. While chatbots and conversational AI assistants are often used interchangeably, they are  not the same thing . One follows scripts. The other understands, learns, and responds like a real conversation. As businesses move toward smarter, faster, and more personalized customer interactions, understanding this difference is no longer optional — it’s essential. Let’s break it down in a simple, no-jargon way. What Is a  Chatbot ? A chatbot is a rule-based or keyword-driven system designed to answer specific, predefined questions. How chatbots work: Follow fixed decision trees Respond to exact commands or keywords Limited understanding of context Struggle with complex or unexpected queries Example: You type  “Track my order”  → The chatbot gives you a tracking link. You type...

  Customer Service Introduction Customer service  is no longer just about answering queries or resolving complaints. In today’s digital-first world, it plays a critical role in shaping how customers perceive a brand. With increasing competition and rising customer expectations, businesses must deliver fast, personalised, and consistent support across every touchpoint. At the same time, challenges such as high query volumes, limited resources, and the demand for 24/7 availability are pushing organisations to rethink their service strategies. This is where technology — especially artificial intelligence (AI) — is redefining how customer service operates. Key Elements of Effective Customer Service 1. Speed and Responsiveness Modern customers expect instant responses. Whether through live chat, email, or social media, quick resolution times directly impact customer satisfaction and loyalty. 2. Personalisation Customers want to feel understood, not treated like ticket numbers. Usin...

  Customer Acquisition Introduction In today’s competitive market, getting customers is no longer just about having a good product — it’s about how effectively you attract, engage, and convert the right audience. This entire process is known as  customer acquisition . Whether you’re a startup, an e-commerce brand, or a growing enterprise, a strong customer acquisition strategy is essential for sustainable growth. In this blog, we’ll break down what customer acquisition really means, why it matters, and the  five practical steps businesses can use to acquire more customers consistently . What Is  Customer Acquisition ? Customer acquisition refers to the process of  attracting new customers and converting them into paying users . It includes every touchpoint a potential customer has with your brand — from seeing an ad or social media post to signing up, purchasing, or subscribing. Customer acquisition isn’t just about numbers; it’s about acquiring the  right ...