Social Media Advertising Explained: What It Is, How Much It Costs, and Real Campaign Examples
Social Media Advertising Introduction In today’s digital era, social media has become more than just a place to connect with friends or share photos — it’s a powerful marketing platform that drives brand awareness, engagement, and sales. Whether you’re a small business or a global brand, social media advertising offers unmatched opportunities to reach your ideal audience. But what exactly is social media advertising, how much does it cost, and what does a successful campaign look like? Let’s break it down. What Is Social Media Advertising ? Social media advertising refers to the paid promotion of products, services, or content across social platforms like Facebook, Instagram, X (formerly Twitter), LinkedIn, TikTok, and YouTube. Unlike organic posts, paid ads allow businesses to precisely target audiences based on demographics, interests, behaviors, and even online activity. These ads can take different forms — image or video ads, carousel posts, story ads, spons...